TikTok data benchmark
TikTok creator benchmarks: Indonesia food & drink + shopping
Among 91 eligible public TikTok creator profiles in Indonesia tagged Food & Drink + Shopping, the median profile has 22,300 followers, 0.90% engagement, and 25,560 average views.
n=91 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 10,300 | 22,300 | 46,200 |
| Engagement rate | 0.22% | 0.90% | 11.20% |
| Average views | 4,633 | 25,560 | 50,433 |
Other categories in Indonesia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 460 | 16.3K | 0.77% | 5.6K |
| Beauty & Personal Care + Fashion & Style | 406 | 19.9K | 0.91% | 5.4K |
| Beauty (alternate tag) | 279 | 11.7K | 0.49% | 2.8K |
| Fashion & Style + Shopping | 166 | 23.4K | 1.08% | 15.4K |
| Home & Living | 154 | 9.6K | 1.52% | Not available |
| Beauty & Personal Care + Shopping | 141 | 12.7K | 0.49% | 8.6K |
| Food & Drink | 140 | 32K | 5.69% | 69.5K |
| Fashion & Style | 129 | 15.9K | 2.07% | Not available |
Food & drink + shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,731 | 14.6K | 0.17% | 2.9K |
| Philippines | 66 | 15.1K | 2.22% | Not available |
| United Kingdom | 44 | 24.7K | 0.98% | Not available |
| Malaysia | 44 | 15.8K | 1.15% | Not available |
| Mexico | 43 | 13.6K | 0.66% | Not available |
| Thailand | 42 | 26K | 6.16% | Not available |
| Japan | 41 | 58.6K | 2.25% | Not available |
| South Korea | 34 | 19.9K | 0.37% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.