TikTok data benchmark
Indonesia Food & Drink + Shopping TikTok creator benchmarks
Among 129 eligible public TikTok creator profiles in Indonesia tagged Food & Drink + Shopping, the median profile has 6,253 followers, 2.21% engagement, and 44,138 average views.
n=129 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,050 | 6,253 | 25,200 |
| Engagement rate | 0.66% | 2.21% | 10.67% |
| Average views | 4,028 | 44,138 | 290,957 |
Other categories in Indonesia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 760 | 4.2K | 1.74% | 15.6K |
| Beauty & Personal Care + Fashion & Style | 686 | 5.4K | 1.56% | 7.4K |
| Lifestyle | 375 | 1.3K | 1.76% | 3.1K |
| Beauty | 294 | 8.7K | 0.86% | 14.6K |
| Home & Living | 292 | 4.1K | 1.52% | 4.8K |
| Beauty & Personal Care + Home & Living | 229 | 2.9K | 2.11% | 10.6K |
| Beauty & Personal Care + Shopping | 220 | 3.6K | 1.45% | 14.6K |
| Fashion & Style + Shopping | 208 | 10.7K | 1.73% | 23.7K |
Food & Drink + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,901 | 8.3K | 0.34% | 2.7K |
| Philippines | 69 | 10.1K | 3.59% | 55.8K |
| Malaysia | 62 | 5.9K | 1.58% | 39.8K |
| Mexico | 56 | 7.1K | 1.15% | 8.4K |
| Japan | 53 | 12.2K | 4.71% | 109.9K |
| Thailand | 52 | 11.5K | 5.07% | 72.6K |
| United Kingdom | 45 | 19.1K | 5.82% | 112.2K |
| South Korea | 42 | 11.9K | 0.84% | 14.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.