TikTok data benchmark
Ghana Beauty & Personal Care TikTok creator benchmarks
Among 101 eligible public TikTok creator profiles in Ghana tagged Beauty & Personal Care, the median profile has 3,644 followers, 2.95% engagement, and 4,563 average views.
n=101 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,538 | 3,644 | 10,100 |
| Engagement rate | 1.09% | 2.95% | 5.65% |
| Average views | 525 | 4,563 | 27,485 |
Other categories in Ghana
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 112 | 2.4K | 4.73% | 2.5K |
| Beauty & Personal Care + Shopping | 55 | 4.1K | 2.05% | 2.3K |
| Culture & Entertainment + Fashion & Style | 38 | 11.4K | 3.09% | 10K |
| Beauty & Personal Care + Health & Wellness | 36 | 10.5K | 2.04% | 5.7K |
| Beauty & Personal Care + Home & Living | 33 | 1.7K | 4.80% | 1.2K |
| Fashion & Style + Home & Living | 33 | 1.8K | 4.63% | 753 |
Beauty & Personal Care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 4,261 | 7.3K | 0.90% | 3.3K |
| Philippines | 936 | 3.8K | 1.27% | 6.2K |
| Indonesia | 760 | 4.2K | 1.74% | 15.6K |
| South Korea | 723 | 4.8K | 2.40% | 6.8K |
| Malaysia | 548 | 4.2K | 0.78% | 7K |
| United Kingdom | 540 | 4.4K | 3.73% | 12K |
| Nigeria | 464 | 2.4K | 2.39% | 3.2K |
| Vietnam | 296 | 5.2K | 1.26% | 21.2K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.