TikTok data benchmark
TikTok creator benchmarks: Nigeria beauty & personal care
Among 181 eligible public TikTok creator profiles in Nigeria tagged Beauty & Personal Care, the median profile has 12,300 followers, 1.10% engagement, and 7,275 average views.
n=181 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,695 | 12,300 | 18,500 |
| Engagement rate | 0.40% | 1.10% | 7.85% |
| Average views | 1,171 | 7,275 | 45,807 |
Other categories in Nigeria
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 181 | 12.5K | 1.47% | 6.8K |
| Beauty & Personal Care + Shopping | 80 | 8.4K | 0.96% | Not available |
| Beauty & Personal Care + Home & Living | 70 | 10.4K | 1.32% | Not available |
| Beauty & Personal Care + Health & Wellness | 54 | 15.5K | 0.76% | Not available |
| Culture & Entertainment + Fashion & Style | 49 | 17K | 1.06% | Not available |
| Fashion & Style + Home & Living | 38 | 9.9K | 1.47% | Not available |
| Beauty & Personal Care + Fashion & Style + Home & Living | 33 | 9.3K | 1.71% | Not available |
| Culture & Entertainment | 31 | 48.2K | 0.48% | Not available |
Beauty & personal care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,659 | 14.9K | 0.30% | 1.9K |
| South Korea | 521 | 16.5K | 0.70% | 12.1K |
| Philippines | 492 | 13K | 0.45% | 2.1K |
| Indonesia | 460 | 16.3K | 0.77% | 5.6K |
| United Kingdom | 375 | 14K | 1.01% | 4.9K |
| Malaysia | 269 | 12.6K | 0.28% | 3.7K |
| Thailand | 198 | 26.2K | 2.79% | 60K |
| Vietnam | 179 | 18K | 0.65% | 10.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.