TikTok data benchmark
Philippines Beauty & Personal Care TikTok creator benchmarks
Among 936 eligible public TikTok creator profiles in the Philippines tagged Beauty & Personal Care, the median profile has 3,768 followers, 1.27% engagement, and 6,244 average views.
n=936 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,375 | 3,768 | 11,800 |
| Engagement rate | 0.42% | 1.27% | 4.37% |
| Average views | 653 | 6,244 | 56,376 |
Other categories in the Philippines
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 1,133 | 4.3K | 1.24% | 5.3K |
| Home & Living | 389 | 2.3K | 0.98% | 2.3K |
| Beauty & Personal Care + Home & Living | 379 | 2.3K | 1.19% | 3.1K |
| Culture & Entertainment + Fashion & Style | 379 | 6.2K | 1.77% | 12.1K |
| Culture & Entertainment | 345 | 5.5K | 0.95% | 5.8K |
| Fashion & Style + Home & Living | 303 | 1.8K | 1.23% | 2.2K |
| Fashion & Style | 279 | 5K | 1.46% | 6.5K |
| Beauty & Personal Care + Shopping | 270 | 5.1K | 0.92% | 10K |
Beauty & Personal Care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 4,261 | 7.3K | 0.90% | 3.3K |
| Indonesia | 760 | 4.2K | 1.74% | 15.6K |
| South Korea | 723 | 4.8K | 2.40% | 6.8K |
| Malaysia | 548 | 4.2K | 0.78% | 7K |
| United Kingdom | 540 | 4.4K | 3.73% | 12K |
| Nigeria | 464 | 2.4K | 2.39% | 3.2K |
| Vietnam | 296 | 5.2K | 1.26% | 21.2K |
| Thailand | 211 | 20.7K | 3.59% | 89.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.