TikTok data benchmark
Ghana Beauty & Personal Care + Fashion & Style TikTok creator benchmarks
Among 112 eligible public TikTok creator profiles in Ghana tagged Beauty & Personal Care + Fashion & Style, the median profile has 2,361 followers, 4.73% engagement, and 2,512 average views.
n=112 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,374 | 2,361 | 6,147 |
| Engagement rate | 2.00% | 4.73% | 9.03% |
| Average views | 464 | 2,512 | 21,710 |
Other categories in Ghana
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 101 | 3.6K | 2.95% | 4.6K |
| Beauty & Personal Care + Shopping | 55 | 4.1K | 2.05% | 2.3K |
| Culture & Entertainment + Fashion & Style | 38 | 11.4K | 3.09% | 10K |
| Beauty & Personal Care + Health & Wellness | 36 | 10.5K | 2.04% | 5.7K |
| Beauty & Personal Care + Home & Living | 33 | 1.7K | 4.80% | 1.2K |
| Fashion & Style + Home & Living | 33 | 1.8K | 4.63% | 753 |
Beauty & Personal Care + Fashion & Style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 18,193 | 11.5K | 0.85% | 4.6K |
| Philippines | 1,133 | 4.3K | 1.24% | 5.3K |
| United Kingdom | 807 | 5.8K | 4.43% | 14.4K |
| Japan | 780 | 14.9K | 4.21% | 31.5K |
| Thailand | 713 | 27.8K | 4.69% | 69.9K |
| South Korea | 707 | 8.5K | 2.76% | 9.1K |
| Indonesia | 686 | 5.4K | 1.56% | 7.4K |
| Nigeria | 586 | 1.8K | 3.43% | 784 |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.