TikTok data benchmark
TikTok creator benchmarks: Indonesia beauty & personal care
Among 460 eligible public TikTok creator profiles in Indonesia tagged Beauty & Personal Care, the median profile has 16,300 followers, 0.77% engagement, and 5,623 average views.
n=460 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 9,141 | 16,300 | 34,400 |
| Engagement rate | 0.19% | 0.77% | 7.65% |
| Average views | 640 | 5,623 | 50,538 |
Other categories in Indonesia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 406 | 19.9K | 0.91% | 5.4K |
| Beauty (alternate tag) | 279 | 11.7K | 0.49% | 2.8K |
| Fashion & Style + Shopping | 166 | 23.4K | 1.08% | 15.4K |
| Home & Living | 154 | 9.6K | 1.52% | Not available |
| Beauty & Personal Care + Shopping | 141 | 12.7K | 0.49% | 8.6K |
| Food & Drink | 140 | 32K | 5.69% | 69.5K |
| Fashion & Style | 129 | 15.9K | 2.07% | Not available |
| Beauty (alternate tag) + Beauty & Personal Care | 127 | 19K | 0.43% | 3.8K |
Beauty & personal care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,659 | 14.9K | 0.30% | 1.9K |
| South Korea | 521 | 16.5K | 0.70% | 12.1K |
| Philippines | 492 | 13K | 0.45% | 2.1K |
| United Kingdom | 375 | 14K | 1.01% | 4.9K |
| Malaysia | 269 | 12.6K | 0.28% | 3.7K |
| Thailand | 198 | 26.2K | 2.79% | 60K |
| Nigeria | 181 | 12.3K | 1.10% | 7.3K |
| Vietnam | 179 | 18K | 0.65% | 10.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.