TikTok data benchmark
Kenya Beauty & Personal Care TikTok creator benchmarks
Among 79 eligible public TikTok creator profiles in Kenya tagged Beauty & Personal Care, the median profile has 4,775 followers, 2.61% engagement, and 3,804 average views.
n=79 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,465 | 4,775 | 12,100 |
| Engagement rate | 1.14% | 2.61% | 6.64% |
| Average views | 415 | 3,804 | 31,301 |
Other categories in Kenya
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 80 | 3.4K | 4.62% | 3.1K |
| Fashion & Style + Home & Living | 38 | 3.1K | 4.00% | 863 |
| Lifestyle | 35 | 1.3K | 1.47% | 567 |
| Home & Living | 34 | 2.3K | 4.08% | 1.6K |
| Beauty & Personal Care + Health & Wellness | 33 | 10K | 1.42% | 6.9K |
| Beauty & Personal Care + Home & Living | 32 | 2K | 3.76% | 1.1K |
| Beauty & Personal Care + Shopping | 31 | 5.5K | 1.25% | 4.4K |
Beauty & Personal Care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 4,261 | 7.3K | 0.90% | 3.3K |
| Philippines | 936 | 3.8K | 1.27% | 6.2K |
| Indonesia | 760 | 4.2K | 1.74% | 15.6K |
| South Korea | 723 | 4.8K | 2.40% | 6.8K |
| Malaysia | 548 | 4.2K | 0.78% | 7K |
| United Kingdom | 540 | 4.4K | 3.73% | 12K |
| Nigeria | 464 | 2.4K | 2.39% | 3.2K |
| Vietnam | 296 | 5.2K | 1.26% | 21.2K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.