TikTok data benchmark
TikTok creator benchmarks: Kenya beauty & personal care
Among 44 eligible public TikTok creator profiles in Kenya tagged Beauty & Personal Care, the median profile has 13,350 followers and 1.18% engagement. Average views are not available for this group.
n=44 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,925 | 13,350 | 27,300 |
| Engagement rate | 0.46% | 1.18% | 4.73% |
| Average views | Not available | Not available | Not available |
Other categories in Kenya
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 38 | 10.3K | 7.25% | Not available |
Beauty & personal care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,659 | 14.9K | 0.30% | 1.9K |
| South Korea | 521 | 16.5K | 0.70% | 12.1K |
| Philippines | 492 | 13K | 0.45% | 2.1K |
| Indonesia | 460 | 16.3K | 0.77% | 5.6K |
| United Kingdom | 375 | 14K | 1.01% | 4.9K |
| Malaysia | 269 | 12.6K | 0.28% | 3.7K |
| Thailand | 198 | 26.2K | 2.79% | 60K |
| Nigeria | 181 | 12.3K | 1.10% | 7.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.