TikTok data benchmark
Kenya Beauty & Personal Care + Fashion & Style TikTok creator benchmarks
Among 80 eligible public TikTok creator profiles in Kenya tagged Beauty & Personal Care + Fashion & Style, the median profile has 3,386 followers, 4.62% engagement, and 3,101 average views.
n=80 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,493 | 3,386 | 9,106 |
| Engagement rate | 1.43% | 4.62% | 14.61% |
| Average views | 413 | 3,101 | 43,678 |
Other categories in Kenya
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 79 | 4.8K | 2.61% | 3.8K |
| Fashion & Style + Home & Living | 38 | 3.1K | 4.00% | 863 |
| Lifestyle | 35 | 1.3K | 1.47% | 567 |
| Home & Living | 34 | 2.3K | 4.08% | 1.6K |
| Beauty & Personal Care + Health & Wellness | 33 | 10K | 1.42% | 6.9K |
| Beauty & Personal Care + Home & Living | 32 | 2K | 3.76% | 1.1K |
| Beauty & Personal Care + Shopping | 31 | 5.5K | 1.25% | 4.4K |
Beauty & Personal Care + Fashion & Style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 18,193 | 11.5K | 0.85% | 4.6K |
| Philippines | 1,133 | 4.3K | 1.24% | 5.3K |
| United Kingdom | 807 | 5.8K | 4.43% | 14.4K |
| Japan | 780 | 14.9K | 4.21% | 31.5K |
| Thailand | 713 | 27.8K | 4.69% | 69.9K |
| South Korea | 707 | 8.5K | 2.76% | 9.1K |
| Indonesia | 686 | 5.4K | 1.56% | 7.4K |
| Nigeria | 586 | 1.8K | 3.43% | 784 |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.