TikTok data benchmark
TikTok creator benchmarks: Mexico beauty & personal care
Among 109 eligible public TikTok creator profiles in Mexico tagged Beauty & Personal Care, the median profile has 17,700 followers, 0.52% engagement, and 3,613 average views.
n=109 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,798 | 17,700 | 45,400 |
| Engagement rate | 0.21% | 0.52% | 4.57% |
| Average views | 539 | 3,613 | 30,108 |
Other categories in Mexico
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 418 | 20.2K | 0.65% | 3.6K |
| Fashion & Style + Shopping | 237 | 22.2K | 0.37% | 4K |
| Culture & Entertainment + Relationships & Family | 216 | 19.1K | 0.53% | 5.3K |
| Culture & Entertainment + Fashion & Style | 213 | 24.1K | 1.15% | 10.1K |
| Culture & Entertainment | 205 | 36.3K | 1.49% | 14.4K |
| Beauty & Personal Care + Shopping | 187 | 14.2K | 0.27% | 1.4K |
| Culture & Entertainment + Travel & Tourism | 140 | 15.4K | 0.80% | 6.6K |
| Culture & Entertainment + Sports & Outdoors | 123 | 31.5K | 1.76% | 34.4K |
Beauty & personal care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,659 | 14.9K | 0.30% | 1.9K |
| South Korea | 521 | 16.5K | 0.70% | 12.1K |
| Philippines | 492 | 13K | 0.45% | 2.1K |
| Indonesia | 460 | 16.3K | 0.77% | 5.6K |
| United Kingdom | 375 | 14K | 1.01% | 4.9K |
| Malaysia | 269 | 12.6K | 0.28% | 3.7K |
| Thailand | 198 | 26.2K | 2.79% | 60K |
| Nigeria | 181 | 12.3K | 1.10% | 7.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.