TikTok data benchmark
Mexico Beauty & Personal Care + Fashion & Style TikTok creator benchmarks
Among 454 eligible public TikTok creator profiles in Mexico tagged Beauty & Personal Care + Fashion & Style, the median profile has 13,100 followers, 1.17% engagement, and 10,619 average views.
n=454 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 5,967 | 13,100 | 40,925 |
| Engagement rate | 0.37% | 1.17% | 5.37% |
| Average views | 1,018 | 10,619 | 107,257 |
Other categories in Mexico
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Fashion & Style + Shopping | 249 | 11.9K | 1.02% | 15K |
| Culture & Entertainment + Fashion & Style | 228 | 18.2K | 1.73% | 20.9K |
| Culture & Entertainment | 220 | 22.3K | 2.57% | 40.8K |
| Culture & Entertainment + Relationships & Family | 219 | 12.6K | 0.89% | 8.9K |
| Beauty & Personal Care + Shopping | 188 | 8.6K | 0.60% | 5.4K |
| Culture & Entertainment + Travel & Tourism | 161 | 10.7K | 1.31% | 12.9K |
| Beauty & Personal Care | 141 | 7.4K | 1.90% | 9.6K |
| Culture & Entertainment + Sports & Outdoors | 141 | 16.8K | 4.39% | 28.2K |
Beauty & Personal Care + Fashion & Style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 18,193 | 11.5K | 0.85% | 4.6K |
| Philippines | 1,133 | 4.3K | 1.24% | 5.3K |
| United Kingdom | 807 | 5.8K | 4.43% | 14.4K |
| Japan | 780 | 14.9K | 4.21% | 31.5K |
| Thailand | 713 | 27.8K | 4.69% | 69.9K |
| South Korea | 707 | 8.5K | 2.76% | 9.1K |
| Indonesia | 686 | 5.4K | 1.56% | 7.4K |
| Nigeria | 586 | 1.8K | 3.43% | 784 |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.