TikTok data benchmark
TikTok creator benchmarks: Mexico beauty & personal care + fashion & style
Among 418 eligible public TikTok creator profiles in Mexico tagged Beauty & Personal Care + Fashion & Style, the median profile has 20,200 followers, 0.65% engagement, and 3,631 average views.
n=418 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 10,300 | 20,200 | 70,850 |
| Engagement rate | 0.22% | 0.65% | 2.91% |
| Average views | 898 | 3,631 | 19,853 |
Other categories in Mexico
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Fashion & Style + Shopping | 237 | 22.2K | 0.37% | 4K |
| Culture & Entertainment + Relationships & Family | 216 | 19.1K | 0.53% | 5.3K |
| Culture & Entertainment + Fashion & Style | 213 | 24.1K | 1.15% | 10.1K |
| Culture & Entertainment | 205 | 36.3K | 1.49% | 14.4K |
| Beauty & Personal Care + Shopping | 187 | 14.2K | 0.27% | 1.4K |
| Culture & Entertainment + Travel & Tourism | 140 | 15.4K | 0.80% | 6.6K |
| Culture & Entertainment + Sports & Outdoors | 123 | 31.5K | 1.76% | 34.4K |
| Beauty & Personal Care | 109 | 17.7K | 0.52% | 3.6K |
Beauty & personal care + fashion & style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 17,181 | 18.9K | 0.43% | 3.1K |
| Thailand | 682 | 37.2K | 4.04% | 35.2K |
| Japan | 629 | 29.2K | 3.46% | 39.7K |
| United Kingdom | 623 | 21.3K | 1.47% | 17.3K |
| Philippines | 600 | 17.5K | 0.67% | 10.3K |
| South Korea | 559 | 21.6K | 1.17% | 15.6K |
| Indonesia | 406 | 19.9K | 0.91% | 5.4K |
| Brazil | 370 | 16.7K | 1.31% | 9.1K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.