TikTok data benchmark
Malaysia Business & Finance + Home & Living TikTok creator benchmarks
Among 51 eligible public TikTok creator profiles in Malaysia tagged Business & Finance + Home & Living, the median profile has 5,726 followers, 2.00% engagement, and 8,628 average views.
n=51 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,473 | 5,726 | 10,150 |
| Engagement rate | 0.47% | 2.00% | 6.31% |
| Average views | 1,175 | 8,628 | 42,650 |
Other categories in Malaysia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 548 | 4.2K | 0.78% | 7K |
| Beauty & Personal Care + Fashion & Style | 512 | 4.4K | 1.55% | 6.9K |
| Home & Living | 361 | 3.5K | 1.25% | 4.8K |
| Beauty & Personal Care + Home & Living | 234 | 4.5K | 0.92% | 4.7K |
| Lifestyle | 192 | 4.2K | 1.62% | 6.6K |
| Food & Drink | 187 | 8.1K | 1.99% | 21.6K |
| Fashion & Style + Home & Living | 177 | 3.3K | 1.66% | 4K |
| Culture & Entertainment | 138 | 6.3K | 1.88% | 14.1K |
Business & Finance + Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 471 | 6.7K | 0.78% | 3.4K |
| United Kingdom | 89 | 3.2K | 3.12% | 6.6K |
| Australia | 49 | 1.8K | 6.16% | 11.9K |
| Indonesia | 33 | 2.2K | 1.04% | 4.3K |
| Philippines | 33 | 4.5K | 1.90% | 20.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.