TikTok data benchmark
Indonesia Business & Finance + Home & Living TikTok creator benchmarks
Among 33 eligible public TikTok creator profiles in Indonesia tagged Business & Finance + Home & Living, the median profile has 2,162 followers, 1.04% engagement, and 4,255 average views.
n=33 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,395 | 2,162 | 7,756 |
| Engagement rate | 0.48% | 1.04% | 2.27% |
| Average views | 234 | 4,255 | 35,266 |
Other categories in Indonesia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 760 | 4.2K | 1.74% | 15.6K |
| Beauty & Personal Care + Fashion & Style | 686 | 5.4K | 1.56% | 7.4K |
| Lifestyle | 375 | 1.3K | 1.76% | 3.1K |
| Beauty | 294 | 8.7K | 0.86% | 14.6K |
| Home & Living | 292 | 4.1K | 1.52% | 4.8K |
| Beauty & Personal Care + Home & Living | 229 | 2.9K | 2.11% | 10.6K |
| Beauty & Personal Care + Shopping | 220 | 3.6K | 1.45% | 14.6K |
| Fashion & Style + Shopping | 208 | 10.7K | 1.73% | 23.7K |
Business & Finance + Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 471 | 6.7K | 0.78% | 3.4K |
| United Kingdom | 89 | 3.2K | 3.12% | 6.6K |
| Malaysia | 51 | 5.7K | 2.00% | 8.6K |
| Australia | 49 | 1.8K | 6.16% | 11.9K |
| Philippines | 33 | 4.5K | 1.90% | 20.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.