TikTok data benchmark
Malaysia Relationships & Family TikTok creator benchmarks
Among 33 eligible public TikTok creator profiles in Malaysia tagged Relationships & Family, the median profile has 5,045 followers, 1.14% engagement, and 4,826 average views.
n=33 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,246 | 5,045 | 7,974 |
| Engagement rate | 0.59% | 1.14% | 3.68% |
| Average views | 368 | 4,826 | 44,464 |
Other categories in Malaysia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 548 | 4.2K | 0.78% | 7K |
| Beauty & Personal Care + Fashion & Style | 512 | 4.4K | 1.55% | 6.9K |
| Home & Living | 361 | 3.5K | 1.25% | 4.8K |
| Beauty & Personal Care + Home & Living | 234 | 4.5K | 0.92% | 4.7K |
| Lifestyle | 192 | 4.2K | 1.62% | 6.6K |
| Food & Drink | 187 | 8.1K | 1.99% | 21.6K |
| Fashion & Style + Home & Living | 177 | 3.3K | 1.66% | 4K |
| Culture & Entertainment | 138 | 6.3K | 1.88% | 14.1K |
Relationships & Family in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 496 | 9.1K | 0.98% | 2.3K |
| Philippines | 108 | 1.7K | 0.95% | 2.5K |
| Brazil | 36 | 1.4K | 3.12% | 7K |
| Thailand | 31 | 29.3K | 9.17% | 215.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.