TikTok data benchmark
Thailand Culture & Entertainment + Food & Drink TikTok creator benchmarks
Among 80 eligible public TikTok creator profiles in Thailand tagged Culture & Entertainment + Food & Drink, the median profile has 25,550 followers, 8.54% engagement, and 164,495 average views.
n=80 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 5,258 | 25,550 | 133,425 |
| Engagement rate | 1.94% | 8.54% | 37.70% |
| Average views | 17,897 | 164,495 | 734,905 |
Other categories in Thailand
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 713 | 27.8K | 4.69% | 69.9K |
| Culture & Entertainment + Fashion & Style | 405 | 21.4K | 7.10% | 58.8K |
| Culture & Entertainment | 242 | 23.1K | 8.28% | 66.4K |
| Fashion & Style + Shopping | 215 | 12K | 3.29% | 23K |
| Beauty & Personal Care | 211 | 20.7K | 3.59% | 89.8K |
| Culture & Entertainment + Travel & Tourism | 204 | 15.3K | 6.22% | 60.7K |
| Beauty | 172 | 50.4K | 1.04% | 70.6K |
| Food & Drink | 150 | 24.7K | 9.35% | 159.5K |
Culture & Entertainment + Food & Drink in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,554 | 10.8K | 0.68% | 4.3K |
| Japan | 175 | 9.5K | 5.68% | 59.4K |
| Philippines | 104 | 6K | 0.99% | 12K |
| Mexico | 76 | 15K | 1.55% | 18.8K |
| South Korea | 74 | 11K | 3.26% | 34K |
| Indonesia | 64 | 10.1K | 3.66% | 21.2K |
| United Kingdom | 50 | 4.2K | 7.02% | 26.4K |
| Malaysia | 47 | 5.4K | 2.73% | 10.2K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.