TikTok data benchmark
TikTok creator benchmarks: United States culture & entertainment + food & drink
Among 1,489 eligible public TikTok creator profiles in the United States tagged Culture & Entertainment + Food & Drink, the median profile has 17,700 followers, 0.36% engagement, and 5,101 average views.
n=1,489 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 9,962 | 17,700 | 54,200 |
| Engagement rate | 0.13% | 0.36% | 1.06% |
| Average views | 944 | 5,101 | 51,571 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 17,181 | 18.9K | 0.43% | 3.1K |
| Fashion & Style + Shopping | 8,603 | 15.9K | 0.14% | 2K |
| Beauty & Personal Care + Shopping | 7,842 | 12.8K | 0.09% | 1.1K |
| Culture & Entertainment + Fashion & Style | 6,122 | 22.2K | 0.47% | 6.2K |
| Culture & Entertainment + Relationships & Family | 5,823 | 16.8K | 0.39% | 4.7K |
| Beauty & Personal Care + Health & Wellness | 3,722 | 15K | 0.10% | 1.3K |
| Beauty & Personal Care | 3,659 | 14.9K | 0.30% | 1.9K |
| Home & Living + Shopping | 3,012 | 12K | 0.08% | 1.6K |
Culture & entertainment + food & drink in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Japan | 126 | 35.3K | 5.80% | Not available |
| Mexico | 83 | 19.4K | 0.74% | 10.8K |
| Thailand | 78 | 41.9K | 20.14% | Not available |
| Philippines | 73 | 25.3K | 1.23% | Not available |
| South Korea | 62 | 19K | 1.53% | Not available |
| Indonesia | 45 | 33.5K | 2.25% | Not available |
| United Kingdom | 37 | 32.3K | 2.73% | Not available |
| Australia | 31 | 28.8K | 1.11% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.