TikTok data benchmark
United States Culture & Entertainment + Food & Drink TikTok creator benchmarks
Among 1,554 eligible public TikTok creator profiles in the United States tagged Culture & Entertainment + Food & Drink, the median profile has 10,800 followers, 0.68% engagement, and 4,252 average views.
n=1,554 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 4,351 | 10,800 | 30,375 |
| Engagement rate | 0.23% | 0.68% | 2.16% |
| Average views | 696 | 4,252 | 43,860 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 18,193 | 11.5K | 0.85% | 4.6K |
| Fashion & Style + Shopping | 8,698 | 10K | 0.30% | 3.6K |
| Beauty & Personal Care + Shopping | 8,400 | 7.6K | 0.19% | 1.4K |
| Culture & Entertainment + Fashion & Style | 6,177 | 14.9K | 0.82% | 8.1K |
| Culture & Entertainment + Relationships & Family | 5,839 | 11.2K | 0.65% | 3.8K |
| Beauty & Personal Care | 4,261 | 7.3K | 0.90% | 3.3K |
| Beauty & Personal Care + Health & Wellness | 4,078 | 9.5K | 0.22% | 2.7K |
| Fashion & Style + Home & Living | 3,281 | 5.6K | 1.61% | 2.6K |
Culture & Entertainment + Food & Drink in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Japan | 175 | 9.5K | 5.68% | 59.4K |
| Philippines | 104 | 6K | 0.99% | 12K |
| Thailand | 80 | 25.6K | 8.54% | 164.5K |
| Mexico | 76 | 15K | 1.55% | 18.8K |
| South Korea | 74 | 11K | 3.26% | 34K |
| Indonesia | 64 | 10.1K | 3.66% | 21.2K |
| United Kingdom | 50 | 4.2K | 7.02% | 26.4K |
| Malaysia | 47 | 5.4K | 2.73% | 10.2K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.