TikTok data benchmark
Thailand Food & Drink + Reviews & Recommendations TikTok creator benchmarks
Among 37 eligible public TikTok creator profiles in Thailand tagged Food & Drink + Reviews & Recommendations, the median profile has 18,100 followers, 8.23% engagement, and 86,687 average views.
n=37 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 4,052 | 18,100 | 39,000 |
| Engagement rate | 1.65% | 8.23% | 22.35% |
| Average views | 30,481 | 86,687 | 688,324 |
Other categories in Thailand
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 713 | 27.8K | 4.69% | 69.9K |
| Culture & Entertainment + Fashion & Style | 405 | 21.4K | 7.10% | 58.8K |
| Culture & Entertainment | 242 | 23.1K | 8.28% | 66.4K |
| Fashion & Style + Shopping | 215 | 12K | 3.29% | 23K |
| Beauty & Personal Care | 211 | 20.7K | 3.59% | 89.8K |
| Culture & Entertainment + Travel & Tourism | 204 | 15.3K | 6.22% | 60.7K |
| Beauty | 172 | 50.4K | 1.04% | 70.6K |
| Food & Drink | 150 | 24.7K | 9.35% | 159.5K |
Food & Drink + Reviews & Recommendations in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 356 | 8.8K | 0.75% | 5.1K |
| United Kingdom | 47 | 16.7K | 12.63% | 93.7K |
| Australia | 42 | 27.6K | 9.88% | 70.2K |
| Japan | 40 | 8K | 7.32% | 80.4K |
| Indonesia | 34 | 8.9K | 3.90% | 59.2K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.