TikTok data benchmark
TikTok creator benchmarks: Australia food & drink + reviews & recommendations
Among 40 eligible public TikTok creator profiles in Australia tagged Food & Drink + Reviews & Recommendations, the median profile has 38,400 followers, 0.94% engagement, and 32,856 average views.
n=40 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 14,750 | 38,400 | 81,625 |
| Engagement rate | 0.24% | 0.94% | 3.88% |
| Average views | 18,032 | 32,856 | 135,692 |
Other categories in Australia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 211 | 22.6K | 1.09% | 12.1K |
| Fashion & Style + Shopping | 200 | 28.6K | 0.87% | 9.4K |
| Culture & Entertainment + Fashion & Style | 106 | 36K | 0.94% | 5K |
| Culture & Entertainment | 99 | 39.2K | 1.39% | 20.4K |
| Fashion & Style | 87 | 17.4K | 1.24% | 11.6K |
| Culture & Entertainment + Travel & Tourism | 86 | 36.8K | 1.29% | 12K |
| Beauty & Personal Care | 83 | 15K | 0.71% | 12.4K |
| Fashion & Style + Home & Living | 71 | 11.5K | 1.84% | Not available |
Food & drink + reviews & recommendations in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 390 | 18.2K | 0.39% | 4.4K |
| United Kingdom | 52 | 23.2K | 2.17% | 73.1K |
| South Korea | 34 | 13.4K | 0.86% | 36K |
| Indonesia | 31 | 18.3K | 2.43% | Not available |
| Japan | 31 | 18K | 7.88% | Not available |
| Thailand | 31 | 31.1K | 3.30% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.