TikTok data benchmark
Brazil Beauty & Personal Care + Fashion & Style + Relationships & Family TikTok creator benchmarks
Among 33 eligible public TikTok creator profiles in Brazil tagged Beauty & Personal Care + Fashion & Style + Relationships & Family, the median profile has 7,674 followers, 5.80% engagement, and 6,074 average views.
n=33 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,250 | 7,674 | 14,200 |
| Engagement rate | 0.50% | 5.80% | 10.10% |
| Average views | 427 | 6,074 | 53,251 |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Lifestyle | 584 | 1.2K | 3.71% | 2K |
| Beauty & Personal Care + Fashion & Style | 531 | 6.2K | 2.59% | 4.7K |
| Beauty & Personal Care + Shopping | 366 | 5.7K | 1.85% | 5.5K |
| Home & Living | 333 | 3.7K | 2.66% | 2.2K |
| Fashion + Lifestyle | 224 | 1.2K | 3.84% | 1.5K |
| Home & Living + Lifestyle | 205 | 1.6K | 3.17% | 1.7K |
| Beauty & Personal Care | 199 | 5.3K | 2.80% | 7K |
| Lifestyle + Other | 192 | 1.3K | 3.43% | 2.1K |
Beauty & Personal Care + Fashion & Style + Relationships & Family in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,065 | 11K | 0.69% | 2.4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.