TikTok data benchmark
Brazil Home & Living + Lifestyle TikTok creator benchmarks
Among 205 eligible public TikTok creator profiles in Brazil tagged Home & Living + Lifestyle, the median profile has 1,551 followers, 3.17% engagement, and 1,741 average views.
n=205 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,147 | 1,551 | 5,151 |
| Engagement rate | 1.32% | 3.17% | 6.91% |
| Average views | 502 | 1,741 | 33,445 |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Lifestyle | 584 | 1.2K | 3.71% | 2K |
| Beauty & Personal Care + Fashion & Style | 531 | 6.2K | 2.59% | 4.7K |
| Beauty & Personal Care + Shopping | 366 | 5.7K | 1.85% | 5.5K |
| Home & Living | 333 | 3.7K | 2.66% | 2.2K |
| Fashion + Lifestyle | 224 | 1.2K | 3.84% | 1.5K |
| Beauty & Personal Care | 199 | 5.3K | 2.80% | 7K |
| Lifestyle + Other | 192 | 1.3K | 3.43% | 2.1K |
| Beauty + Lifestyle | 190 | 1.3K | 3.27% | 1.1K |
Home & Living + Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 527 | 3.9K | 1.49% | 1.8K |
| Indonesia | 146 | 3.4K | 1.31% | 953 |
| Vietnam | 87 | 2.5K | 0.93% | 572 |
| Malaysia | 76 | 4K | 1.78% | 3.1K |
| United Kingdom | 75 | 3.6K | 5.07% | 23.7K |
| Nigeria | 42 | 3.6K | 2.65% | 807 |
| Spain | 38 | 3.9K | 1.93% | 3.6K |
| Germany | 35 | 4.6K | 4.34% | 12.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.