TikTok data benchmark
TikTok creator benchmarks: Brazil home & living
Among 135 eligible public TikTok creator profiles in Brazil tagged Home & Living, the median profile has 8,183 followers and 2.09% engagement. Average views are not available for this group.
n=135 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,313 | 8,183 | 9,292 |
| Engagement rate | 0.53% | 2.09% | 15.17% |
| Average views | Not available | Not available | Not available |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 370 | 16.7K | 1.31% | 9.1K |
| Beauty & Personal Care + Shopping | 286 | 8.9K | 0.58% | 2.3K |
| Culture & Entertainment + Fashion & Style | 144 | 28.1K | 2.27% | 17.1K |
| Beauty & Personal Care | 127 | 11.4K | 1.37% | 5.9K |
| Fashion & Style + Shopping | 113 | 18.7K | 0.72% | 12.2K |
| Culture & Entertainment | 106 | 27.4K | 4.14% | Not available |
| Lifestyle | 101 | 6.1K | 5.37% | Not available |
| Culture & Entertainment + Sports & Outdoors | 97 | 32.6K | 9.60% | Not available |
Home & living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,620 | 13.2K | 0.51% | 2.4K |
| Philippines | 170 | 14.1K | 0.53% | Not available |
| Malaysia | 166 | 10.6K | 0.64% | Not available |
| Indonesia | 154 | 9.6K | 1.52% | Not available |
| United Kingdom | 117 | 9.6K | 4.61% | Not available |
| South Korea | 60 | 21K | 1.72% | Not available |
| Thailand | 55 | 14K | 22.63% | Not available |
| Germany | 49 | 10.5K | 12.65% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.