TikTok data benchmark
TikTok creator benchmarks: Brazil lifestyle
Among 101 eligible public TikTok creator profiles in Brazil tagged Lifestyle, the median profile has 6,095 followers and 5.37% engagement. Average views are not available for this group.
n=101 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 5,447 | 6,095 | 6,696 |
| Engagement rate | 0.99% | 5.37% | 43.16% |
| Average views | Not available | Not available | Not available |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 370 | 16.7K | 1.31% | 9.1K |
| Beauty & Personal Care + Shopping | 286 | 8.9K | 0.58% | 2.3K |
| Culture & Entertainment + Fashion & Style | 144 | 28.1K | 2.27% | 17.1K |
| Home & Living | 135 | 8.2K | 2.09% | Not available |
| Beauty & Personal Care | 127 | 11.4K | 1.37% | 5.9K |
| Fashion & Style + Shopping | 113 | 18.7K | 0.72% | 12.2K |
| Culture & Entertainment | 106 | 27.4K | 4.14% | Not available |
| Culture & Entertainment + Sports & Outdoors | 97 | 32.6K | 9.60% | Not available |
Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 491 | 8.2K | 0.57% | 2.2K |
| Indonesia | 102 | 6.9K | 0.91% | Not available |
| Malaysia | 71 | 6.5K | 0.74% | Not available |
| Thailand | 53 | 52.2K | 2.87% | Not available |
| United Kingdom | 38 | 6.6K | 9.13% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.