TikTok data benchmark
Brazil Fashion + Lifestyle TikTok creator benchmarks
Among 224 eligible public TikTok creator profiles in Brazil tagged Fashion + Lifestyle, the median profile has 1,246 followers, 3.84% engagement, and 1,450 average views.
n=224 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,159 | 1,246 | 3,692 |
| Engagement rate | 1.86% | 3.84% | 6.53% |
| Average views | 520 | 1,450 | 5,724 |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Lifestyle | 584 | 1.2K | 3.71% | 2K |
| Beauty & Personal Care + Fashion & Style | 531 | 6.2K | 2.59% | 4.7K |
| Beauty & Personal Care + Shopping | 366 | 5.7K | 1.85% | 5.5K |
| Home & Living | 333 | 3.7K | 2.66% | 2.2K |
| Home & Living + Lifestyle | 205 | 1.6K | 3.17% | 1.7K |
| Beauty & Personal Care | 199 | 5.3K | 2.80% | 7K |
| Lifestyle + Other | 192 | 1.3K | 3.43% | 2.1K |
| Beauty + Lifestyle | 190 | 1.3K | 3.27% | 1.1K |
Fashion + Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 793 | 4.8K | 1.37% | 1.9K |
| Indonesia | 82 | 3.8K | 1.47% | 650 |
| Vietnam | 77 | 2.7K | 1.76% | 3K |
| United Kingdom | 61 | 3.3K | 4.07% | 7.7K |
| Spain | 56 | 4K | 3.13% | 10.1K |
| Thailand | 46 | 64.8K | 2.14% | 86K |
| Nigeria | 45 | 1.2K | 4.54% | 602 |
| Malaysia | 43 | 4.9K | 1.75% | 14.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.