TikTok data benchmark
Brazil TikTok creator benchmarks
Across 8,569 eligible public TikTok creator profiles in Brazil, the median profile has 3,736 followers, 2.95% engagement, and 3,335 average views.
n=8,569 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,248 | 3,736 | 8,304 |
| Engagement rate | 0.99% | 2.95% | 8.94% |
| Average views | 618 | 3,335 | 36,117 |
Eligible categories in Brazil
45 groups currently clear the 30-profile publication floor.
- Lifestylen=584
- Beauty & Personal Care + Fashion & Stylen=531
- Beauty & Personal Care + Shoppingn=366
- Home & Livingn=333
- Fashion + Lifestylen=224
- Home & Living + Lifestylen=205
- Beauty & Personal Caren=199
- Lifestyle + Othern=192
- Beauty + Lifestylen=190
- Culture & Entertainment + Fashion & Stylen=169
- Fashion & Style + Home & Livingn=159
- Beautyn=152
- Beauty + Fashionn=151
- Home & Living + Misc.n=145
- Culture & Entertainmentn=138
- Fashion & Stylen=131
- Beauty & Personal Care + Home & Livingn=127
- Fashion & Style + Shoppingn=121
- Culture & Entertainment + Sports & Outdoorsn=112
- Culture & Entertainment + Relationships & Familyn=109
- Food + Lifestylen=100
- Beauty + Fashion + Lifestylen=96
- Culture & Entertainment + Travel & Tourismn=84
- Culture & Entertainment + Idols & Fandomn=82
- Beauty & Personal Care + Fashion & Style + Home & Livingn=77
- Food & Drink + Home & Livingn=77
- Othern=76
- Beauty + Beauty & Personal Caren=75
- Beauty & Personal Care + Culture & Entertainment + Fashion & Stylen=63
- Fashionn=55
- Beauty & Personal Care + Culture & Entertainmentn=51
- Beauty & Personal Care + Reviews & Recommendationsn=48
- Fashion & Style + Health & Wellnessn=46
- Health + Lifestylen=44
- Misc.n=41
- Culture & Entertainment + Religion & Spiritualityn=39
- Beauty & Personal Care + Health & Wellnessn=37
- Relationships & Familyn=36
- Food & Drinkn=34
- Home & Living + Lifestyle + Othern=34
- Beauty & Personal Care + Fashion & Style + Relationships & Familyn=33
- Fashion & Style + Travel & Tourismn=33
- Health & Wellness + Home & Livingn=32
- Fashion + Lifestyle + Othern=31
- Beauty & Personal Care + Fashion & Style + Shoppingn=30
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.