TikTok data benchmark
TikTok creator benchmarks: Brazil beauty & personal care
Among 127 eligible public TikTok creator profiles in Brazil tagged Beauty & Personal Care, the median profile has 11,400 followers, 1.37% engagement, and 5,927 average views.
n=127 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,653 | 11,400 | 37,100 |
| Engagement rate | 0.28% | 1.37% | 9.08% |
| Average views | 855 | 5,927 | 39,934 |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 370 | 16.7K | 1.31% | 9.1K |
| Beauty & Personal Care + Shopping | 286 | 8.9K | 0.58% | 2.3K |
| Culture & Entertainment + Fashion & Style | 144 | 28.1K | 2.27% | 17.1K |
| Home & Living | 135 | 8.2K | 2.09% | Not available |
| Fashion & Style + Shopping | 113 | 18.7K | 0.72% | 12.2K |
| Culture & Entertainment | 106 | 27.4K | 4.14% | Not available |
| Lifestyle | 101 | 6.1K | 5.37% | Not available |
| Culture & Entertainment + Sports & Outdoors | 97 | 32.6K | 9.60% | Not available |
Beauty & personal care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,659 | 14.9K | 0.30% | 1.9K |
| South Korea | 521 | 16.5K | 0.70% | 12.1K |
| Philippines | 492 | 13K | 0.45% | 2.1K |
| Indonesia | 460 | 16.3K | 0.77% | 5.6K |
| United Kingdom | 375 | 14K | 1.01% | 4.9K |
| Malaysia | 269 | 12.6K | 0.28% | 3.7K |
| Thailand | 198 | 26.2K | 2.79% | 60K |
| Nigeria | 181 | 12.3K | 1.10% | 7.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.