TikTok data benchmark
Brazil Beauty & Personal Care TikTok creator benchmarks
Among 199 eligible public TikTok creator profiles in Brazil tagged Beauty & Personal Care, the median profile has 5,272 followers, 2.80% engagement, and 7,039 average views.
n=199 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,363 | 5,272 | 11,450 |
| Engagement rate | 0.76% | 2.80% | 10.60% |
| Average views | 578 | 7,039 | 50,167 |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Lifestyle | 584 | 1.2K | 3.71% | 2K |
| Beauty & Personal Care + Fashion & Style | 531 | 6.2K | 2.59% | 4.7K |
| Beauty & Personal Care + Shopping | 366 | 5.7K | 1.85% | 5.5K |
| Home & Living | 333 | 3.7K | 2.66% | 2.2K |
| Fashion + Lifestyle | 224 | 1.2K | 3.84% | 1.5K |
| Home & Living + Lifestyle | 205 | 1.6K | 3.17% | 1.7K |
| Lifestyle + Other | 192 | 1.3K | 3.43% | 2.1K |
| Beauty + Lifestyle | 190 | 1.3K | 3.27% | 1.1K |
Beauty & Personal Care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 4,261 | 7.3K | 0.90% | 3.3K |
| Philippines | 936 | 3.8K | 1.27% | 6.2K |
| Indonesia | 760 | 4.2K | 1.74% | 15.6K |
| South Korea | 723 | 4.8K | 2.40% | 6.8K |
| Malaysia | 548 | 4.2K | 0.78% | 7K |
| United Kingdom | 540 | 4.4K | 3.73% | 12K |
| Nigeria | 464 | 2.4K | 2.39% | 3.2K |
| Vietnam | 296 | 5.2K | 1.26% | 21.2K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.