TikTok data benchmark
Colombia Beauty & Personal Care TikTok creator benchmarks
Among 31 eligible public TikTok creator profiles in Colombia tagged Beauty & Personal Care, the median profile has 4,612 followers, 2.76% engagement, and 25,899 average views.
n=31 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,514 | 4,612 | 28,300 |
| Engagement rate | 1.16% | 2.76% | 21.69% |
| Average views | 1,685 | 25,899 | 242,633 |
Other categories in Colombia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 147 | 13.6K | 2.06% | 11.9K |
| Fashion & Style + Shopping | 110 | 11.8K | 0.85% | 11.8K |
| Culture & Entertainment + Fashion & Style | 104 | 24.6K | 2.42% | 46.2K |
| Culture & Entertainment | 67 | 31.5K | 6.13% | 69.2K |
| Culture & Entertainment + Relationships & Family | 63 | 23.3K | 2.80% | 77.2K |
| Culture & Entertainment + Travel & Tourism | 60 | 14.6K | 2.07% | 16.4K |
| Beauty & Personal Care + Shopping | 59 | 7K | 1.24% | 9.3K |
| Culture & Entertainment + Sports & Outdoors | 42 | 50.2K | 10.59% | 141.9K |
Beauty & Personal Care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 4,261 | 7.3K | 0.90% | 3.3K |
| Philippines | 936 | 3.8K | 1.27% | 6.2K |
| Indonesia | 760 | 4.2K | 1.74% | 15.6K |
| South Korea | 723 | 4.8K | 2.40% | 6.8K |
| Malaysia | 548 | 4.2K | 0.78% | 7K |
| United Kingdom | 540 | 4.4K | 3.73% | 12K |
| Nigeria | 464 | 2.4K | 2.39% | 3.2K |
| Vietnam | 296 | 5.2K | 1.26% | 21.2K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.