TikTok data benchmark
TikTok creator benchmarks: Colombia beauty & personal care + shopping
Among 50 eligible public TikTok creator profiles in Colombia tagged Beauty & Personal Care + Shopping, the median profile has 16,650 followers and 0.31% engagement. Average views are not available for this group.
n=50 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,347 | 16,650 | 56,450 |
| Engagement rate | 0.08% | 0.31% | 1.45% |
| Average views | Not available | Not available | Not available |
Other categories in Colombia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 136 | 24.8K | 0.99% | 8.2K |
| Fashion & Style + Shopping | 96 | 21.7K | 0.41% | 11.1K |
| Culture & Entertainment + Fashion & Style | 93 | 37.9K | 1.24% | 4.8K |
| Culture & Entertainment | 68 | 39K | 5.63% | Not available |
| Culture & Entertainment + Relationships & Family | 56 | 40.9K | 2.42% | Not available |
| Culture & Entertainment + Travel & Tourism | 46 | 25.6K | 0.83% | Not available |
| Culture & Entertainment + Sports & Outdoors | 39 | 60.1K | 17.11% | Not available |
Beauty & personal care + shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 7,842 | 12.8K | 0.09% | 1.1K |
| South Korea | 523 | 13.4K | 0.19% | 3.5K |
| Brazil | 286 | 8.9K | 0.58% | 2.3K |
| United Kingdom | 209 | 22.1K | 0.57% | 10.2K |
| Mexico | 187 | 14.2K | 0.27% | 1.4K |
| Philippines | 173 | 11.2K | 0.38% | 1.9K |
| Spain | 172 | 12.5K | 0.23% | 2.7K |
| Indonesia | 141 | 12.7K | 0.49% | 8.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.