TikTok data benchmark
Colombia Beauty & Personal Care + Fashion & Style TikTok creator benchmarks
Among 147 eligible public TikTok creator profiles in Colombia tagged Beauty & Personal Care + Fashion & Style, the median profile has 13,600 followers, 2.06% engagement, and 11,859 average views.
n=147 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 5,944 | 13,600 | 54,500 |
| Engagement rate | 0.51% | 2.06% | 7.40% |
| Average views | 1,521 | 11,859 | 129,591 |
Other categories in Colombia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Fashion & Style + Shopping | 110 | 11.8K | 0.85% | 11.8K |
| Culture & Entertainment + Fashion & Style | 104 | 24.6K | 2.42% | 46.2K |
| Culture & Entertainment | 67 | 31.5K | 6.13% | 69.2K |
| Culture & Entertainment + Relationships & Family | 63 | 23.3K | 2.80% | 77.2K |
| Culture & Entertainment + Travel & Tourism | 60 | 14.6K | 2.07% | 16.4K |
| Beauty & Personal Care + Shopping | 59 | 7K | 1.24% | 9.3K |
| Culture & Entertainment + Sports & Outdoors | 42 | 50.2K | 10.59% | 141.9K |
| Fashion & Style + Home & Living | 36 | 2.8K | 3.40% | 2.8K |
Beauty & Personal Care + Fashion & Style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 18,193 | 11.5K | 0.85% | 4.6K |
| Philippines | 1,133 | 4.3K | 1.24% | 5.3K |
| United Kingdom | 807 | 5.8K | 4.43% | 14.4K |
| Japan | 780 | 14.9K | 4.21% | 31.5K |
| Thailand | 713 | 27.8K | 4.69% | 69.9K |
| South Korea | 707 | 8.5K | 2.76% | 9.1K |
| Indonesia | 686 | 5.4K | 1.56% | 7.4K |
| Nigeria | 586 | 1.8K | 3.43% | 784 |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.