TikTok data benchmark
India TikTok creator benchmarks
Across 2,107 eligible public TikTok creator profiles in India, the median profile has 6,412 followers, 2.05% engagement, and 1,422 average views.
n=2,107 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,771 | 6,412 | 15,900 |
| Engagement rate | 0.53% | 2.05% | 7.62% |
| Average views | 454 | 1,422 | 24,262 |
Eligible categories in India
14 groups currently clear the 30-profile publication floor.
- Beauty & Personal Care + Fashion & Stylen=209
- Culture & Entertainment + Fashion & Stylen=109
- Fashion & Style + Home & Livingn=92
- Beauty & Personal Caren=87
- Beauty & Personal Care + Shoppingn=66
- Home & Livingn=60
- Fashion & Style + Shoppingn=58
- Culture & Entertainment + Relationships & Familyn=57
- Beauty & Personal Care + Home & Livingn=54
- Beauty & Personal Care + Fashion & Style + Home & Livingn=50
- Fashion & Stylen=42
- Culture & Entertainmentn=36
- Beauty & Personal Care + Health & Wellnessn=35
- Beauty & Personal Care + Culture & Entertainment + Fashion & Stylen=30
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.