TikTok data benchmark
TikTok creator benchmarks: India beauty & personal care + shopping
Among 67 eligible public TikTok creator profiles in India tagged Beauty & Personal Care + Shopping, the median profile has 12,300 followers, 0.38% engagement, and 599 average views.
n=67 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,545 | 12,300 | 20,200 |
| Engagement rate | 0.08% | 0.38% | 0.75% |
| Average views | 345 | 599 | 1,545 |
Other categories in India
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 120 | 14.3K | 0.96% | 2.3K |
| Culture & Entertainment + Fashion & Style | 77 | 18.4K | 1.55% | Not available |
| Beauty & Personal Care | 69 | 17.2K | 1.88% | 5.1K |
| Culture & Entertainment + Relationships & Family | 48 | 12.4K | 0.92% | Not available |
| Fashion & Style + Shopping | 44 | 10.4K | 0.46% | Not available |
| Beauty & Personal Care + Health & Wellness | 41 | 13.3K | 0.78% | Not available |
Beauty & personal care + shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 7,842 | 12.8K | 0.09% | 1.1K |
| South Korea | 523 | 13.4K | 0.19% | 3.5K |
| Brazil | 286 | 8.9K | 0.58% | 2.3K |
| United Kingdom | 209 | 22.1K | 0.57% | 10.2K |
| Mexico | 187 | 14.2K | 0.27% | 1.4K |
| Philippines | 173 | 11.2K | 0.38% | 1.9K |
| Spain | 172 | 12.5K | 0.23% | 2.7K |
| Indonesia | 141 | 12.7K | 0.49% | 8.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.