TikTok data benchmark
TikTok creator benchmarks: India beauty & personal care + fashion & style
Among 120 eligible public TikTok creator profiles in India tagged Beauty & Personal Care + Fashion & Style, the median profile has 14,250 followers, 0.96% engagement, and 2,318 average views.
n=120 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,506 | 14,250 | 39,275 |
| Engagement rate | 0.28% | 0.96% | 3.89% |
| Average views | 570 | 2,318 | 29,771 |
Other categories in India
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment + Fashion & Style | 77 | 18.4K | 1.55% | Not available |
| Beauty & Personal Care | 69 | 17.2K | 1.88% | 5.1K |
| Beauty & Personal Care + Shopping | 67 | 12.3K | 0.38% | 599 |
| Culture & Entertainment + Relationships & Family | 48 | 12.4K | 0.92% | Not available |
| Fashion & Style + Shopping | 44 | 10.4K | 0.46% | Not available |
| Beauty & Personal Care + Health & Wellness | 41 | 13.3K | 0.78% | Not available |
Beauty & personal care + fashion & style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 17,181 | 18.9K | 0.43% | 3.1K |
| Thailand | 682 | 37.2K | 4.04% | 35.2K |
| Japan | 629 | 29.2K | 3.46% | 39.7K |
| United Kingdom | 623 | 21.3K | 1.47% | 17.3K |
| Philippines | 600 | 17.5K | 0.67% | 10.3K |
| South Korea | 559 | 21.6K | 1.17% | 15.6K |
| Mexico | 418 | 20.2K | 0.65% | 3.6K |
| Indonesia | 406 | 19.9K | 0.91% | 5.4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.