TikTok data benchmark
TikTok creator benchmarks: India beauty & personal care + health & wellness
Among 41 eligible public TikTok creator profiles in India tagged Beauty & Personal Care + Health & Wellness, the median profile has 13,300 followers and 0.78% engagement. Average views are not available for this group.
n=41 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 10,100 | 13,300 | 33,200 |
| Engagement rate | 0.17% | 0.78% | 5.68% |
| Average views | Not available | Not available | Not available |
Other categories in India
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 120 | 14.3K | 0.96% | 2.3K |
| Culture & Entertainment + Fashion & Style | 77 | 18.4K | 1.55% | Not available |
| Beauty & Personal Care | 69 | 17.2K | 1.88% | 5.1K |
| Beauty & Personal Care + Shopping | 67 | 12.3K | 0.38% | 599 |
| Culture & Entertainment + Relationships & Family | 48 | 12.4K | 0.92% | Not available |
| Fashion & Style + Shopping | 44 | 10.4K | 0.46% | Not available |
Beauty & personal care + health & wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,722 | 15K | 0.10% | 1.3K |
| United Kingdom | 137 | 19.2K | 1.04% | 13.5K |
| South Korea | 127 | 13.3K | 0.30% | 65.3K |
| Spain | 93 | 19.3K | 0.13% | 7.5K |
| Philippines | 87 | 13.7K | 0.57% | 10.6K |
| Thailand | 82 | 19.8K | 1.69% | Not available |
| Mexico | 70 | 17K | 0.22% | 3.3K |
| Malaysia | 54 | 14.5K | 0.23% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.