TikTok data benchmark
TikTok creator benchmarks: India beauty & personal care
Among 69 eligible public TikTok creator profiles in India tagged Beauty & Personal Care, the median profile has 17,200 followers, 1.88% engagement, and 5,082 average views.
n=69 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,995 | 17,200 | 37,800 |
| Engagement rate | 0.30% | 1.88% | 16.34% |
| Average views | 556 | 5,082 | 59,625 |
Other categories in India
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 120 | 14.3K | 0.96% | 2.3K |
| Culture & Entertainment + Fashion & Style | 77 | 18.4K | 1.55% | Not available |
| Beauty & Personal Care + Shopping | 67 | 12.3K | 0.38% | 599 |
| Culture & Entertainment + Relationships & Family | 48 | 12.4K | 0.92% | Not available |
| Fashion & Style + Shopping | 44 | 10.4K | 0.46% | Not available |
| Beauty & Personal Care + Health & Wellness | 41 | 13.3K | 0.78% | Not available |
Beauty & personal care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,659 | 14.9K | 0.30% | 1.9K |
| South Korea | 521 | 16.5K | 0.70% | 12.1K |
| Philippines | 492 | 13K | 0.45% | 2.1K |
| Indonesia | 460 | 16.3K | 0.77% | 5.6K |
| United Kingdom | 375 | 14K | 1.01% | 4.9K |
| Malaysia | 269 | 12.6K | 0.28% | 3.7K |
| Thailand | 198 | 26.2K | 2.79% | 60K |
| Nigeria | 181 | 12.3K | 1.10% | 7.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.