TikTok data benchmark
South Africa TikTok creator benchmarks
Across 1,818 eligible public TikTok creator profiles in South Africa, the median profile has 4,435 followers, 4.20% engagement, and 5,317 average views.
n=1,818 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,554 | 4,435 | 12,300 |
| Engagement rate | 1.39% | 4.20% | 10.99% |
| Average views | 906 | 5,317 | 40,737 |
Eligible categories in South Africa
12 groups currently clear the 30-profile publication floor.
- Beauty & Personal Care + Fashion & Stylen=177
- Beauty & Personal Caren=144
- Beauty & Personal Care + Home & Livingn=101
- Fashion & Style + Home & Livingn=93
- Beauty & Personal Care + Fashion & Style + Home & Livingn=69
- Home & Livingn=59
- Fashion & Stylen=53
- Culture & Entertainment + Fashion & Stylen=46
- Beauty & Personal Care + Health & Wellnessn=42
- Beauty & Personal Care + Shoppingn=42
- Fashion & Style + Shoppingn=40
- Food & Drink + Home & Livingn=37
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.