TikTok data benchmark
TikTok creator benchmarks: South Africa fashion & style + home & living
Among 35 eligible public TikTok creator profiles in South Africa tagged Fashion & Style + Home & Living, the median profile has 8,342 followers and 1.72% engagement. Average views are not available for this group.
n=35 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 6,235 | 8,342 | 16,700 |
| Engagement rate | 0.77% | 1.72% | 8.20% |
| Average views | Not available | Not available | Not available |
Other categories in South Africa
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 115 | 17.2K | 2.02% | 17.3K |
| Beauty & Personal Care | 75 | 14.7K | 1.21% | 9.3K |
| Beauty & Personal Care + Home & Living | 51 | 11K | 1.69% | Not available |
| Culture & Entertainment + Fashion & Style | 38 | 42.4K | 2.56% | Not available |
| Fashion & Style + Shopping | 33 | 18.7K | 1.90% | Not available |
| Beauty & Personal Care + Shopping | 30 | 10.8K | 1.10% | Not available |
Fashion & style + home & living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,337 | 13.9K | 0.50% | 2.1K |
| United Kingdom | 136 | 13.8K | 2.02% | 18.2K |
| Philippines | 113 | 14.5K | 0.64% | Not available |
| South Korea | 80 | 16.4K | 2.76% | Not available |
| Malaysia | 78 | 12.3K | 0.85% | Not available |
| Brazil | 74 | 8.7K | 1.45% | Not available |
| Australia | 71 | 11.5K | 1.84% | Not available |
| Indonesia | 69 | 11.1K | 1.48% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.