TikTok data benchmark
TikTok creator benchmarks: South Africa beauty & personal care
Among 75 eligible public TikTok creator profiles in South Africa tagged Beauty & Personal Care, the median profile has 14,700 followers, 1.21% engagement, and 9,319 average views.
n=75 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 10,400 | 14,700 | 28,700 |
| Engagement rate | 0.31% | 1.21% | 9.52% |
| Average views | 2,270 | 9,319 | 113,056 |
Other categories in South Africa
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 115 | 17.2K | 2.02% | 17.3K |
| Beauty & Personal Care + Home & Living | 51 | 11K | 1.69% | Not available |
| Culture & Entertainment + Fashion & Style | 38 | 42.4K | 2.56% | Not available |
| Fashion & Style + Home & Living | 35 | 8.3K | 1.72% | Not available |
| Fashion & Style + Shopping | 33 | 18.7K | 1.90% | Not available |
| Beauty & Personal Care + Shopping | 30 | 10.8K | 1.10% | Not available |
Beauty & personal care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,659 | 14.9K | 0.30% | 1.9K |
| South Korea | 521 | 16.5K | 0.70% | 12.1K |
| Philippines | 492 | 13K | 0.45% | 2.1K |
| Indonesia | 460 | 16.3K | 0.77% | 5.6K |
| United Kingdom | 375 | 14K | 1.01% | 4.9K |
| Malaysia | 269 | 12.6K | 0.28% | 3.7K |
| Thailand | 198 | 26.2K | 2.79% | 60K |
| Nigeria | 181 | 12.3K | 1.10% | 7.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.