TikTok data benchmark
South Africa Fashion & Style + Shopping TikTok creator benchmarks
Among 40 eligible public TikTok creator profiles in South Africa tagged Fashion & Style + Shopping, the median profile has 8,259 followers, 4.35% engagement, and 17,051 average views.
n=40 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,945 | 8,259 | 33,675 |
| Engagement rate | 1.57% | 4.35% | 13.89% |
| Average views | 3,353 | 17,051 | 135,482 |
Other categories in South Africa
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 177 | 4.7K | 4.41% | 4.9K |
| Beauty & Personal Care | 144 | 3.1K | 3.50% | 3.2K |
| Beauty & Personal Care + Home & Living | 101 | 4.1K | 3.76% | 3.3K |
| Fashion & Style + Home & Living | 93 | 3.3K | 3.43% | 1.2K |
| Beauty & Personal Care + Fashion & Style + Home & Living | 69 | 2.6K | 3.62% | 1.9K |
| Home & Living | 59 | 2.4K | 5.37% | 1.6K |
| Fashion & Style | 53 | 3.5K | 6.26% | 6.9K |
| Culture & Entertainment + Fashion & Style | 46 | 13.4K | 3.49% | 12.8K |
Fashion & Style + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 8,698 | 10K | 0.30% | 3.6K |
| Japan | 429 | 8.5K | 5.23% | 62.3K |
| United Kingdom | 405 | 9.6K | 4.82% | 21.6K |
| Spain | 286 | 12.9K | 1.79% | 24.2K |
| Mexico | 249 | 11.9K | 1.02% | 15K |
| Philippines | 243 | 7.3K | 1.56% | 27.2K |
| South Korea | 228 | 6K | 1.10% | 8.3K |
| Australia | 227 | 12.4K | 3.33% | 27.7K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.