TikTok data benchmark
TikTok creator benchmarks: South Africa fashion & style + shopping
Among 33 eligible public TikTok creator profiles in South Africa tagged Fashion & Style + Shopping, the median profile has 18,700 followers and 1.90% engagement. Average views are not available for this group.
n=33 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,728 | 18,700 | 63,300 |
| Engagement rate | 0.41% | 1.90% | 5.05% |
| Average views | Not available | Not available | Not available |
Other categories in South Africa
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 115 | 17.2K | 2.02% | 17.3K |
| Beauty & Personal Care | 75 | 14.7K | 1.21% | 9.3K |
| Beauty & Personal Care + Home & Living | 51 | 11K | 1.69% | Not available |
| Culture & Entertainment + Fashion & Style | 38 | 42.4K | 2.56% | Not available |
| Fashion & Style + Home & Living | 35 | 8.3K | 1.72% | Not available |
| Beauty & Personal Care + Shopping | 30 | 10.8K | 1.10% | Not available |
Fashion & style + shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 8,603 | 15.9K | 0.14% | 2K |
| United Kingdom | 337 | 24K | 1.40% | 12.8K |
| Japan | 331 | 21.9K | 3.18% | 38.5K |
| Spain | 280 | 19.1K | 1.07% | 6.5K |
| Mexico | 237 | 22.2K | 0.37% | 4K |
| Australia | 200 | 28.6K | 0.87% | 9.4K |
| Philippines | 178 | 21.6K | 0.86% | 23.6K |
| Thailand | 177 | 19.3K | 2.36% | 13.5K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.