TikTok data benchmark
TikTok creator benchmarks: South Africa beauty & personal care + home & living
Among 51 eligible public TikTok creator profiles in South Africa tagged Beauty & Personal Care + Home & Living, the median profile has 11,000 followers and 1.69% engagement. Average views are not available for this group.
n=51 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 6,901 | 11,000 | 16,650 |
| Engagement rate | 0.72% | 1.69% | 6.54% |
| Average views | Not available | Not available | Not available |
Other categories in South Africa
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 115 | 17.2K | 2.02% | 17.3K |
| Beauty & Personal Care | 75 | 14.7K | 1.21% | 9.3K |
| Culture & Entertainment + Fashion & Style | 38 | 42.4K | 2.56% | Not available |
| Fashion & Style + Home & Living | 35 | 8.3K | 1.72% | Not available |
| Fashion & Style + Shopping | 33 | 18.7K | 1.90% | Not available |
| Beauty & Personal Care + Shopping | 30 | 10.8K | 1.10% | Not available |
Beauty & personal care + home & living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,118 | 12.1K | 0.39% | 1.5K |
| United Kingdom | 221 | 12.5K | 1.10% | 3.2K |
| South Korea | 162 | 14.3K | 1.22% | 2.1K |
| Philippines | 162 | 13.5K | 0.46% | 1.6K |
| Malaysia | 116 | 11.5K | 0.43% | 3.1K |
| Indonesia | 111 | 10.8K | 1.53% | 10.1K |
| Nigeria | 70 | 10.4K | 1.32% | Not available |
| Canada | 67 | 15.9K | 1.18% | 9.5K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.