TikTok data benchmark
South Africa Beauty & Personal Care + Fashion & Style TikTok creator benchmarks
Among 177 eligible public TikTok creator profiles in South Africa tagged Beauty & Personal Care + Fashion & Style, the median profile has 4,653 followers, 4.41% engagement, and 4,883 average views.
n=177 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,003 | 4,653 | 15,800 |
| Engagement rate | 1.53% | 4.41% | 11.81% |
| Average views | 878 | 4,883 | 37,953 |
Other categories in South Africa
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 144 | 3.1K | 3.50% | 3.2K |
| Beauty & Personal Care + Home & Living | 101 | 4.1K | 3.76% | 3.3K |
| Fashion & Style + Home & Living | 93 | 3.3K | 3.43% | 1.2K |
| Beauty & Personal Care + Fashion & Style + Home & Living | 69 | 2.6K | 3.62% | 1.9K |
| Home & Living | 59 | 2.4K | 5.37% | 1.6K |
| Fashion & Style | 53 | 3.5K | 6.26% | 6.9K |
| Culture & Entertainment + Fashion & Style | 46 | 13.4K | 3.49% | 12.8K |
| Beauty & Personal Care + Health & Wellness | 42 | 7.3K | 1.50% | 12K |
Beauty & Personal Care + Fashion & Style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 18,193 | 11.5K | 0.85% | 4.6K |
| Philippines | 1,133 | 4.3K | 1.24% | 5.3K |
| United Kingdom | 807 | 5.8K | 4.43% | 14.4K |
| Japan | 780 | 14.9K | 4.21% | 31.5K |
| Thailand | 713 | 27.8K | 4.69% | 69.9K |
| South Korea | 707 | 8.5K | 2.76% | 9.1K |
| Indonesia | 686 | 5.4K | 1.56% | 7.4K |
| Nigeria | 586 | 1.8K | 3.43% | 784 |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.