TikTok data benchmark
TikTok creator benchmarks: South Africa beauty & personal care + shopping
Among 30 eligible public TikTok creator profiles in South Africa tagged Beauty & Personal Care + Shopping, the median profile has 10,750 followers and 1.10% engagement. Average views are not available for this group.
n=30 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 6,870 | 10,750 | 38,500 |
| Engagement rate | 0.49% | 1.10% | 3.34% |
| Average views | Not available | Not available | Not available |
Other categories in South Africa
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 115 | 17.2K | 2.02% | 17.3K |
| Beauty & Personal Care | 75 | 14.7K | 1.21% | 9.3K |
| Beauty & Personal Care + Home & Living | 51 | 11K | 1.69% | Not available |
| Culture & Entertainment + Fashion & Style | 38 | 42.4K | 2.56% | Not available |
| Fashion & Style + Home & Living | 35 | 8.3K | 1.72% | Not available |
| Fashion & Style + Shopping | 33 | 18.7K | 1.90% | Not available |
Beauty & personal care + shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 7,842 | 12.8K | 0.09% | 1.1K |
| South Korea | 523 | 13.4K | 0.19% | 3.5K |
| Brazil | 286 | 8.9K | 0.58% | 2.3K |
| United Kingdom | 209 | 22.1K | 0.57% | 10.2K |
| Mexico | 187 | 14.2K | 0.27% | 1.4K |
| Philippines | 173 | 11.2K | 0.38% | 1.9K |
| Spain | 172 | 12.5K | 0.23% | 2.7K |
| Indonesia | 141 | 12.7K | 0.49% | 8.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.