TikTok data benchmark
South Africa Beauty & Personal Care + Shopping TikTok creator benchmarks
Among 42 eligible public TikTok creator profiles in South Africa tagged Beauty & Personal Care + Shopping, the median profile has 4,533 followers, 2.10% engagement, and 4,419 average views.
n=42 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,285 | 4,533 | 8,077 |
| Engagement rate | 0.75% | 2.10% | 7.57% |
| Average views | 614 | 4,419 | 27,953 |
Other categories in South Africa
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 177 | 4.7K | 4.41% | 4.9K |
| Beauty & Personal Care | 144 | 3.1K | 3.50% | 3.2K |
| Beauty & Personal Care + Home & Living | 101 | 4.1K | 3.76% | 3.3K |
| Fashion & Style + Home & Living | 93 | 3.3K | 3.43% | 1.2K |
| Beauty & Personal Care + Fashion & Style + Home & Living | 69 | 2.6K | 3.62% | 1.9K |
| Home & Living | 59 | 2.4K | 5.37% | 1.6K |
| Fashion & Style | 53 | 3.5K | 6.26% | 6.9K |
| Culture & Entertainment + Fashion & Style | 46 | 13.4K | 3.49% | 12.8K |
Beauty & Personal Care + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 8,400 | 7.6K | 0.19% | 1.4K |
| South Korea | 598 | 6.6K | 0.43% | 1.6K |
| Brazil | 366 | 5.7K | 1.85% | 5.5K |
| Nigeria | 297 | 1.3K | 2.37% | 844 |
| Philippines | 270 | 5.1K | 0.92% | 10K |
| United Kingdom | 222 | 7.9K | 1.95% | 11.5K |
| Indonesia | 220 | 3.6K | 1.45% | 14.6K |
| Spain | 200 | 6.1K | 0.64% | 4.7K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.