TikTok data benchmark
TikTok creator benchmarks: Spain beauty & personal care + shopping
Among 172 eligible public TikTok creator profiles in Spain tagged Beauty & Personal Care + Shopping, the median profile has 12,450 followers, 0.23% engagement, and 2,710 average views.
n=172 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,232 | 12,450 | 33,425 |
| Engagement rate | 0.05% | 0.23% | 1.82% |
| Average views | 663 | 2,710 | 25,680 |
Other categories in Spain
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 287 | 20.1K | 1.38% | 8.4K |
| Fashion & Style + Shopping | 280 | 19.1K | 1.07% | 6.5K |
| Culture & Entertainment + Fashion & Style | 133 | 22.1K | 1.72% | 11.6K |
| Fashion & Style | 115 | 18.1K | 2.49% | Not available |
| Culture & Entertainment + Sports & Outdoors | 105 | 29.7K | 1.64% | 36.6K |
| Culture & Entertainment + Relationships & Family | 99 | 36.8K | 1.10% | Not available |
| Beauty & Personal Care + Health & Wellness | 93 | 19.3K | 0.13% | 7.5K |
| Culture & Entertainment | 85 | 30.4K | 3.47% | Not available |
Beauty & personal care + shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 7,842 | 12.8K | 0.09% | 1.1K |
| South Korea | 523 | 13.4K | 0.19% | 3.5K |
| Brazil | 286 | 8.9K | 0.58% | 2.3K |
| United Kingdom | 209 | 22.1K | 0.57% | 10.2K |
| Mexico | 187 | 14.2K | 0.27% | 1.4K |
| Philippines | 173 | 11.2K | 0.38% | 1.9K |
| Indonesia | 141 | 12.7K | 0.49% | 8.6K |
| Thailand | 122 | 20.9K | 1.28% | 17.1K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.