TikTok data benchmark
TikTok creator benchmarks: United States beauty & personal care + shopping
Among 7,842 eligible public TikTok creator profiles in the United States tagged Beauty & Personal Care + Shopping, the median profile has 12,800 followers, 0.09% engagement, and 1,086 average views.
n=7,842 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,661 | 12,800 | 33,800 |
| Engagement rate | 0.03% | 0.09% | 0.34% |
| Average views | 445 | 1,086 | 7,166 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 17,181 | 18.9K | 0.43% | 3.1K |
| Fashion & Style + Shopping | 8,603 | 15.9K | 0.14% | 2K |
| Culture & Entertainment + Fashion & Style | 6,122 | 22.2K | 0.47% | 6.2K |
| Culture & Entertainment + Relationships & Family | 5,823 | 16.8K | 0.39% | 4.7K |
| Beauty & Personal Care + Health & Wellness | 3,722 | 15K | 0.10% | 1.3K |
| Beauty & Personal Care | 3,659 | 14.9K | 0.30% | 1.9K |
| Home & Living + Shopping | 3,012 | 12K | 0.08% | 1.6K |
| Beauty & Personal Care + Culture & Entertainment + Fashion & Style | 2,794 | 16.4K | 0.42% | 2.7K |
Beauty & personal care + shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| South Korea | 523 | 13.4K | 0.19% | 3.5K |
| Brazil | 286 | 8.9K | 0.58% | 2.3K |
| United Kingdom | 209 | 22.1K | 0.57% | 10.2K |
| Mexico | 187 | 14.2K | 0.27% | 1.4K |
| Philippines | 173 | 11.2K | 0.38% | 1.9K |
| Spain | 172 | 12.5K | 0.23% | 2.7K |
| Indonesia | 141 | 12.7K | 0.49% | 8.6K |
| Thailand | 122 | 20.9K | 1.28% | 17.1K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.