TikTok data benchmark
United States Beauty & Personal Care + Shopping TikTok creator benchmarks
Among 8,400 eligible public TikTok creator profiles in the United States tagged Beauty & Personal Care + Shopping, the median profile has 7,557 followers, 0.19% engagement, and 1,393 average views.
n=8,400 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 4,432 | 7,557 | 18,900 |
| Engagement rate | 0.05% | 0.19% | 0.78% |
| Average views | 466 | 1,393 | 16,620 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 18,193 | 11.5K | 0.85% | 4.6K |
| Fashion & Style + Shopping | 8,698 | 10K | 0.30% | 3.6K |
| Culture & Entertainment + Fashion & Style | 6,177 | 14.9K | 0.82% | 8.1K |
| Culture & Entertainment + Relationships & Family | 5,839 | 11.2K | 0.65% | 3.8K |
| Beauty & Personal Care | 4,261 | 7.3K | 0.90% | 3.3K |
| Beauty & Personal Care + Health & Wellness | 4,078 | 9.5K | 0.22% | 2.7K |
| Fashion & Style + Home & Living | 3,281 | 5.6K | 1.61% | 2.6K |
| Home & Living + Shopping | 3,262 | 7.6K | 0.15% | 1.7K |
Beauty & Personal Care + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| South Korea | 598 | 6.6K | 0.43% | 1.6K |
| Brazil | 366 | 5.7K | 1.85% | 5.5K |
| Nigeria | 297 | 1.3K | 2.37% | 844 |
| Philippines | 270 | 5.1K | 0.92% | 10K |
| United Kingdom | 222 | 7.9K | 1.95% | 11.5K |
| Indonesia | 220 | 3.6K | 1.45% | 14.6K |
| Spain | 200 | 6.1K | 0.64% | 4.7K |
| Mexico | 188 | 8.6K | 0.60% | 5.4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.