TikTok data benchmark
Beauty & Personal Care + Shopping TikTok creator benchmarks by country
Across 12,999 eligible public TikTok creator profiles tagged Beauty & Personal Care + Shopping, the median profile has 7,047 followers, 0.37% engagement, and 2,192 average views.
n=12,999 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,499 | 7,047 | 17,700 |
| Engagement rate | 0.08% | 0.37% | 1.88% |
| Average views | 513 | 2,192 | 30,794 |
Eligible countries for Beauty & Personal Care + Shopping
37 groups currently clear the 30-profile publication floor.
- United Statesn=8,400
- South Korean=598
- Braziln=366
- Nigerian=297
- Philippinesn=270
- United Kingdomn=222
- Indonesian=220
- Spainn=200
- Mexicon=188
- Malaysian=135
- Francen=125
- Thailandn=123
- Vietnamn=123
- Germanyn=118
- Japann=114
- Iraqn=91
- Italyn=81
- Chinan=77
- Saudi Arabian=73
- Australian=70
- Myanmar (Burma)n=67
- Indian=66
- Ukrainen=66
- Canadan=62
- Pakistann=61
- Colombian=59
- Egyptn=58
- Perun=58
- Nepaln=56
- Polandn=56
- Ghanan=55
- Türkiyen=51
- South African=42
- Russian=41
- Argentinan=37
- Venezuelan=34
- Kenyan=31
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.