TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + shopping by country
Across 11,443 eligible public TikTok creator profiles tagged Beauty & Personal Care + Shopping, the median profile has 13,000 followers, 0.15% engagement, and 1,449 average views.
n=11,443 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,736 | 13,000 | 36,000 |
| Engagement rate | 0.04% | 0.15% | 0.67% |
| Average views | 489 | 1,449 | 12,574 |
Eligible countries for beauty & personal care + shopping
33 groups currently clear the 30-profile publication floor.
- United Statesn=7,842
- South Korean=523
- Braziln=286
- United Kingdomn=209
- Mexicon=187
- Philippinesn=173
- Spainn=172
- Indonesian=141
- Thailandn=122
- Germanyn=115
- Francen=111
- Japann=107
- Vietnamn=91
- Nigerian=80
- Malaysian=78
- Iraqn=70
- Indian=67
- Italyn=63
- Polandn=63
- Australian=62
- Nepaln=59
- Saudi Arabian=59
- Myanmar (Burma)n=57
- Chinan=55
- Canadan=52
- Perun=51
- Colombian=50
- Egyptn=50
- Ukrainen=49
- Pakistann=41
- Türkiyen=37
- Russian=35
- South African=30
Component categories: Beauty & Personal Care · Shopping
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.