TikTok data benchmark
Indonesia Beauty & Personal Care + Shopping TikTok creator benchmarks
Among 220 eligible public TikTok creator profiles in Indonesia tagged Beauty & Personal Care + Shopping, the median profile has 3,633 followers, 1.45% engagement, and 14,647 average views.
n=220 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,623 | 3,633 | 10,750 |
| Engagement rate | 0.43% | 1.45% | 4.63% |
| Average views | 964 | 14,647 | 85,230 |
Other categories in Indonesia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 760 | 4.2K | 1.74% | 15.6K |
| Beauty & Personal Care + Fashion & Style | 686 | 5.4K | 1.56% | 7.4K |
| Lifestyle | 375 | 1.3K | 1.76% | 3.1K |
| Beauty | 294 | 8.7K | 0.86% | 14.6K |
| Home & Living | 292 | 4.1K | 1.52% | 4.8K |
| Beauty & Personal Care + Home & Living | 229 | 2.9K | 2.11% | 10.6K |
| Fashion & Style + Shopping | 208 | 10.7K | 1.73% | 23.7K |
| Fashion & Style | 197 | 6.9K | 2.32% | 10.6K |
Beauty & Personal Care + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 8,400 | 7.6K | 0.19% | 1.4K |
| South Korea | 598 | 6.6K | 0.43% | 1.6K |
| Brazil | 366 | 5.7K | 1.85% | 5.5K |
| Nigeria | 297 | 1.3K | 2.37% | 844 |
| Philippines | 270 | 5.1K | 0.92% | 10K |
| United Kingdom | 222 | 7.9K | 1.95% | 11.5K |
| Spain | 200 | 6.1K | 0.64% | 4.7K |
| Mexico | 188 | 8.6K | 0.60% | 5.4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.