TikTok data benchmark
United Kingdom Beauty + Fashion TikTok creator benchmarks
Among 43 eligible public TikTok creator profiles in the United Kingdom tagged Beauty + Fashion, the median profile has 3,279 followers, 3.53% engagement, and 2,599 average views.
n=43 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,326 | 3,279 | 4,287 |
| Engagement rate | 2.22% | 3.53% | 6.05% |
| Average views | 878 | 2,599 | 56,708 |
Other categories in the United Kingdom
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 807 | 5.8K | 4.43% | 14.4K |
| Beauty & Personal Care | 540 | 4.4K | 3.73% | 12K |
| Beauty & Personal Care + Home & Living | 411 | 3.4K | 2.83% | 5.5K |
| Fashion & Style + Shopping | 405 | 9.6K | 4.82% | 21.6K |
| Fashion & Style | 282 | 6.7K | 5.87% | 13.7K |
| Fashion & Style + Home & Living | 263 | 3.8K | 3.58% | 7.7K |
| Beauty & Personal Care + Shopping | 222 | 7.9K | 1.95% | 11.5K |
| Home & Living | 215 | 3.9K | 3.70% | 7.1K |
Beauty + Fashion in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 452 | 5.1K | 1.81% | 2.5K |
| Brazil | 151 | 1.3K | 3.52% | 941 |
| Vietnam | 88 | 2.4K | 1.73% | 3.8K |
| Indonesia | 84 | 6.9K | 1.46% | 2.6K |
| South Korea | 61 | 15.1K | 2.85% | 14K |
| Thailand | 55 | 50.2K | 2.51% | 69.1K |
| Spain | 48 | 4.4K | 2.58% | 7.5K |
| Mexico | 43 | 4.3K | 2.68% | 4.1K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.