TikTok data benchmark
Indonesia Beauty + Fashion TikTok creator benchmarks
Among 84 eligible public TikTok creator profiles in Indonesia tagged Beauty + Fashion, the median profile has 6,866 followers, 1.46% engagement, and 2,582 average views.
n=84 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,512 | 6,866 | 19,050 |
| Engagement rate | 0.37% | 1.46% | 3.88% |
| Average views | 431 | 2,582 | 45,446 |
Other categories in Indonesia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 760 | 4.2K | 1.74% | 15.6K |
| Beauty & Personal Care + Fashion & Style | 686 | 5.4K | 1.56% | 7.4K |
| Lifestyle | 375 | 1.3K | 1.76% | 3.1K |
| Beauty | 294 | 8.7K | 0.86% | 14.6K |
| Home & Living | 292 | 4.1K | 1.52% | 4.8K |
| Beauty & Personal Care + Home & Living | 229 | 2.9K | 2.11% | 10.6K |
| Beauty & Personal Care + Shopping | 220 | 3.6K | 1.45% | 14.6K |
| Fashion & Style + Shopping | 208 | 10.7K | 1.73% | 23.7K |
Beauty + Fashion in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 452 | 5.1K | 1.81% | 2.5K |
| Brazil | 151 | 1.3K | 3.52% | 941 |
| Vietnam | 88 | 2.4K | 1.73% | 3.8K |
| South Korea | 61 | 15.1K | 2.85% | 14K |
| Thailand | 55 | 50.2K | 2.51% | 69.1K |
| Spain | 48 | 4.4K | 2.58% | 7.5K |
| United Kingdom | 43 | 3.3K | 3.53% | 2.6K |
| Mexico | 43 | 4.3K | 2.68% | 4.1K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.