TikTok data benchmark
Vietnam Beauty + Fashion TikTok creator benchmarks
Among 88 eligible public TikTok creator profiles in Vietnam tagged Beauty + Fashion, the median profile has 2,443 followers, 1.73% engagement, and 3,815 average views.
n=88 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,337 | 2,443 | 10,002 |
| Engagement rate | 0.74% | 1.73% | 5.62% |
| Average views | 385 | 3,815 | 40,356 |
Other categories in Vietnam
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty | 509 | 2.2K | 1.70% | 13K |
| Beauty & Personal Care | 296 | 5.2K | 1.26% | 21.2K |
| Beauty & Personal Care + Fashion & Style | 294 | 15.4K | 2.78% | 22.9K |
| Beauty + Beauty & Personal Care | 209 | 5.2K | 2.10% | 15.4K |
| Lifestyle | 200 | 1.5K | 1.55% | 1.3K |
| Culture & Entertainment + Fashion & Style | 155 | 15.2K | 3.32% | 28.3K |
| Fashion & Style + Shopping | 148 | 11.7K | 1.29% | 13.9K |
| Fashion & Style | 125 | 11.3K | 1.41% | 14.4K |
Beauty + Fashion in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 452 | 5.1K | 1.81% | 2.5K |
| Brazil | 151 | 1.3K | 3.52% | 941 |
| Indonesia | 84 | 6.9K | 1.46% | 2.6K |
| South Korea | 61 | 15.1K | 2.85% | 14K |
| Thailand | 55 | 50.2K | 2.51% | 69.1K |
| Spain | 48 | 4.4K | 2.58% | 7.5K |
| United Kingdom | 43 | 3.3K | 3.53% | 2.6K |
| Mexico | 43 | 4.3K | 2.68% | 4.1K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.