TikTok data benchmark
United States Beauty + Fashion TikTok creator benchmarks
Among 452 eligible public TikTok creator profiles in the United States tagged Beauty + Fashion, the median profile has 5,056 followers, 1.81% engagement, and 2,476 average views.
n=452 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,356 | 5,056 | 11,925 |
| Engagement rate | 0.47% | 1.81% | 6.07% |
| Average views | 635 | 2,476 | 27,561 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 18,193 | 11.5K | 0.85% | 4.6K |
| Fashion & Style + Shopping | 8,698 | 10K | 0.30% | 3.6K |
| Beauty & Personal Care + Shopping | 8,400 | 7.6K | 0.19% | 1.4K |
| Culture & Entertainment + Fashion & Style | 6,177 | 14.9K | 0.82% | 8.1K |
| Culture & Entertainment + Relationships & Family | 5,839 | 11.2K | 0.65% | 3.8K |
| Beauty & Personal Care | 4,261 | 7.3K | 0.90% | 3.3K |
| Beauty & Personal Care + Health & Wellness | 4,078 | 9.5K | 0.22% | 2.7K |
| Fashion & Style + Home & Living | 3,281 | 5.6K | 1.61% | 2.6K |
Beauty + Fashion in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Brazil | 151 | 1.3K | 3.52% | 941 |
| Vietnam | 88 | 2.4K | 1.73% | 3.8K |
| Indonesia | 84 | 6.9K | 1.46% | 2.6K |
| South Korea | 61 | 15.1K | 2.85% | 14K |
| Thailand | 55 | 50.2K | 2.51% | 69.1K |
| Spain | 48 | 4.4K | 2.58% | 7.5K |
| United Kingdom | 43 | 3.3K | 3.53% | 2.6K |
| Mexico | 43 | 4.3K | 2.68% | 4.1K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.