TikTok data benchmark
United Kingdom Beauty + Lifestyle TikTok creator benchmarks
Among 52 eligible public TikTok creator profiles in the United Kingdom tagged Beauty + Lifestyle, the median profile has 3,605 followers, 4.35% engagement, and 4,440 average views.
n=52 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,236 | 3,605 | 5,767 |
| Engagement rate | 1.09% | 4.35% | 10.24% |
| Average views | 880 | 4,440 | 83,233 |
Other categories in the United Kingdom
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 807 | 5.8K | 4.43% | 14.4K |
| Beauty & Personal Care | 540 | 4.4K | 3.73% | 12K |
| Beauty & Personal Care + Home & Living | 411 | 3.4K | 2.83% | 5.5K |
| Fashion & Style + Shopping | 405 | 9.6K | 4.82% | 21.6K |
| Fashion & Style | 282 | 6.7K | 5.87% | 13.7K |
| Fashion & Style + Home & Living | 263 | 3.8K | 3.58% | 7.7K |
| Beauty & Personal Care + Shopping | 222 | 7.9K | 1.95% | 11.5K |
| Home & Living | 215 | 3.9K | 3.70% | 7.1K |
Beauty + Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 559 | 6.2K | 1.10% | 1.7K |
| Brazil | 190 | 1.3K | 3.27% | 1.1K |
| Vietnam | 120 | 1.9K | 1.68% | 2.5K |
| South Korea | 101 | 7.9K | 1.67% | 3.6K |
| Indonesia | 75 | 5.5K | 1.32% | 3.7K |
| Spain | 70 | 4.6K | 2.30% | 8.7K |
| Thailand | 56 | 64.7K | 2.53% | 102.3K |
| France | 49 | 3.4K | 3.61% | 10.2K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.