TikTok data benchmark
TikTok creator benchmarks: United Kingdom health & wellness
Among 35 eligible public TikTok creator profiles in the United Kingdom tagged Health & Wellness, the median profile has 18,500 followers and 0.89% engagement. Average views are not available for this group.
n=35 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 9,400 | 18,500 | 55,700 |
| Engagement rate | 0.17% | 0.89% | 3.48% |
| Average views | Not available | Not available | Not available |
Other categories in the United Kingdom
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 623 | 21.3K | 1.47% | 17.3K |
| Beauty & Personal Care | 375 | 14K | 1.01% | 4.9K |
| Fashion & Style + Shopping | 337 | 24K | 1.40% | 12.8K |
| Beauty & Personal Care + Home & Living | 221 | 12.5K | 1.10% | 3.2K |
| Beauty & Personal Care + Shopping | 209 | 22.1K | 0.57% | 10.2K |
| Fashion & Style | 205 | 17K | 3.75% | 14.8K |
| Culture & Entertainment | 162 | 36.9K | 3.32% | 15.2K |
| Culture & Entertainment + Fashion & Style | 162 | 32.3K | 3.71% | 43.1K |
Health & wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,470 | 19.5K | 0.11% | 2.4K |
| South Korea | 47 | 21.4K | 1.13% | Not available |
| Spain | 43 | 18.8K | 0.25% | Not available |
| Thailand | 35 | 22.1K | 1.10% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.