TikTok data benchmark
United Kingdom Health & Wellness TikTok creator benchmarks
Among 42 eligible public TikTok creator profiles in the United Kingdom tagged Health & Wellness, the median profile has 10,213 followers, 4.74% engagement, and 35,475 average views.
n=42 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,998 | 10,213 | 44,300 |
| Engagement rate | 0.81% | 4.74% | 14.14% |
| Average views | 2,808 | 35,475 | 253,245 |
Other categories in the United Kingdom
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 807 | 5.8K | 4.43% | 14.4K |
| Beauty & Personal Care | 540 | 4.4K | 3.73% | 12K |
| Beauty & Personal Care + Home & Living | 411 | 3.4K | 2.83% | 5.5K |
| Fashion & Style + Shopping | 405 | 9.6K | 4.82% | 21.6K |
| Fashion & Style | 282 | 6.7K | 5.87% | 13.7K |
| Fashion & Style + Home & Living | 263 | 3.8K | 3.58% | 7.7K |
| Beauty & Personal Care + Shopping | 222 | 7.9K | 1.95% | 11.5K |
| Home & Living | 215 | 3.9K | 3.70% | 7.1K |
Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,590 | 12.5K | 0.24% | 3.3K |
| Spain | 52 | 14.5K | 0.73% | 43.1K |
| South Korea | 48 | 15.3K | 5.27% | 127K |
| Malaysia | 46 | 9.3K | 0.54% | 10.3K |
| Philippines | 37 | 7.7K | 1.41% | 10.8K |
| Thailand | 35 | 21.9K | 1.16% | 70.6K |
| Japan | 34 | 8.1K | 5.48% | 36.7K |
| Indonesia | 33 | 11.7K | 3.45% | 45.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.