TikTok data benchmark
TikTok creator benchmarks: South Korea health & wellness
Among 47 eligible public TikTok creator profiles in South Korea tagged Health & Wellness, the median profile has 21,400 followers and 1.13% engagement. Average views are not available for this group.
n=47 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 13,300 | 21,400 | 72,200 |
| Engagement rate | 0.29% | 1.13% | 11.07% |
| Average views | Not available | Not available | Not available |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 559 | 21.6K | 1.17% | 15.6K |
| Beauty & Personal Care + Shopping | 523 | 13.4K | 0.19% | 3.5K |
| Beauty & Personal Care | 521 | 16.5K | 0.70% | 12.1K |
| Culture & Entertainment + Idols & Fandom | 503 | 28.2K | 16.68% | 47.5K |
| Culture & Entertainment + Fashion & Style | 380 | 36.2K | 2.81% | 35.9K |
| Beauty & Personal Care + Home & Living | 162 | 14.3K | 1.22% | 2.1K |
| Fashion & Style + Shopping | 160 | 14.1K | 0.74% | 16K |
| Culture & Entertainment | 157 | 20.9K | 2.88% | 35.1K |
Health & wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,470 | 19.5K | 0.11% | 2.4K |
| Spain | 43 | 18.8K | 0.25% | Not available |
| United Kingdom | 35 | 18.5K | 0.89% | Not available |
| Thailand | 35 | 22.1K | 1.10% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.