TikTok data benchmark
South Korea Health & Wellness TikTok creator benchmarks
Among 48 eligible public TikTok creator profiles in South Korea tagged Health & Wellness, the median profile has 15,300 followers, 5.27% engagement, and 126,979 average views.
n=48 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 4,882 | 15,300 | 50,650 |
| Engagement rate | 0.72% | 5.27% | 15.71% |
| Average views | 17,744 | 126,979 | 399,909 |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 723 | 4.8K | 2.40% | 6.8K |
| Beauty & Personal Care + Fashion & Style | 707 | 8.5K | 2.76% | 9.1K |
| Beauty & Personal Care + Shopping | 598 | 6.6K | 0.43% | 1.6K |
| Culture & Entertainment + Idols & Fandom | 459 | 12K | 6.81% | 39.8K |
| Culture & Entertainment + Fashion & Style | 447 | 14.6K | 3.87% | 32.5K |
| Beauty & Personal Care + Home & Living | 262 | 4.4K | 4.16% | 4.7K |
| Fashion & Style + Shopping | 228 | 6K | 1.10% | 8.3K |
| Beauty | 189 | 5.6K | 1.86% | 4.3K |
Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,590 | 12.5K | 0.24% | 3.3K |
| Spain | 52 | 14.5K | 0.73% | 43.1K |
| Malaysia | 46 | 9.3K | 0.54% | 10.3K |
| United Kingdom | 42 | 10.2K | 4.74% | 35.5K |
| Philippines | 37 | 7.7K | 1.41% | 10.8K |
| Thailand | 35 | 21.9K | 1.16% | 70.6K |
| Japan | 34 | 8.1K | 5.48% | 36.7K |
| Indonesia | 33 | 11.7K | 3.45% | 45.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.